Build a B2B Marketing Plan
A free, open guide to effective marketing strategy
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The Idea
I’ve worked with incredibly talented marketing teams. Together, we generated massive value for our companies – “punching above our weight” every time. We did it by relying on powerful marketing plans that we built, executed, and evolved.
I always wanted a handy resource that would help me design these successful marketing plans from Day 1. But I could never find a helpful and free guide to get started.
So, I decided to build that resource and make it open to any marketer that needs it at no cost. Let’s start!
Peter Mollins
Get Started
A Bit of Background
How do you get started? Read these articles to get an idea of the approach and strategy:
Resources
Ready to get deeper into your marketing plan? These resource categories will take you through the entire process.
Recent Posts
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Sales, marketing, and success leaders. Think about your ideal customer and turn to your left and right. Do your GTM colleagues have the same ideal? Too many GTM teams are out-of-sync, and it often starts right here – with the ideal customer. When there’s little agreement on which companies to target, you end up with:…
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Context for the Template This section describes how I generally think about a marketing model. Feel free to skip this section if you’d like to plunge directly into the marketing plan template. In this model, there are five elements. They are: Let’s talk through each of these elements in a bit more detail. The MONEY…
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Account Based Marketing and Selling has a numbers challenge at its core. As a strategy, ABM is a vital way to narrow your focus and maximize your resources. But what’s the right number of accounts to include in that target list? Starting from a total addressable or serviceable market is the right approach. Then, use…
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“I showed the buyer why my solution was so valuable. We had clear, provable ROI. So, why didn’t they move forward?” That’s a pretty common hangup for marketers and sellers. We think that because we’ve demonstrated value the conversion to an SQL should happen. And that SQL should just keep on marching through to close.…
Starting with the Money Marketing Framework
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Why Share a Marketing Plan with the World?
Writing a Letter, Starting a Plan When I was twelve, I watched a documentary on the island paradise of the Seychelles. This archipelago in the Indian Ocean is breathtaking. Filled with tropical birds, stunning waterfalls, lush vegetation, and rich traditions. I decided that I wanted to live somewhere on this island chain. But which particular Read more
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What is the Purpose of Marketing?
Who Are You? What Do You Do?! A start-up I worked for had a massive sales opportunity with the US Postal Service. I got suited up and joined my CEO for an in-person sales call in Washington, DC. The meeting went well, and I had several hours to kill before my flight. So, I decided Read more
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The MONEY Model to Building a Marketing Plan
My family has a passion for the performing arts. Seeing live theater, performing, and (in my case) helping in the concession stands at the local high school production. In my county, there are several regional theaters that have top-notch local productions. Very gifted people perform and produce these shows. I’m very lucky to say that Read more
Peter Mollins on Marketing 